Empowering entrepreneurs, nonprofits, and community-driven brands with 20+ years of digital experience, modern marketing systems, and AI-powered strategies.
Hi, I’m Lala — a digital marketing strategist, educator, and the founder of Lala Castro Media.
For over 20 years, I’ve helped small businesses, nonprofits, restaurants, hospitality brands, professional services, and community organizations build stronger online visibility through smart marketing, clear guidance, and creativity.
But more than anything, I’m passionate about empowering business owners to feel confident in their marketing — not overwhelmed by it.
I believe that when you understand your digital strategy, you make better decisions, save time, and create long-term growth that actually feels sustainable.
I started my career long before social media became what it is today. I built my first e-commerce store in the early days of digital marketing — no fancy tools, no shortcuts, just curiosity and determination.
That experience taught me the foundation of everything I do now:
Successful marketing comes from understanding people, not platforms.
Over the years, my path has blended:
That mix has given me a unique ability to understand marketing from all angles — big budgets, small budgets, lean teams, complex teams, startups, and established brands.
It also shaped my goal:
To make high-quality marketing support accessible, clear, and empowering for small business owners.
Through my boutique agency, I help clients thrive through:
I’ve worked with organizations like Patina Restaurant Group, Northgate Market, UCSD Extension, El Gallo Giro, and countless nonprofits and community-led programs.
Whether I’m teaching a room of 200 entrepreneurs about AI, helping a restaurant strategize for growth, or building a content system for a nonprofit — my mission is always the same:
To help you market smarter, faster, and with confidence.
These moments are special — but what matters most is using this experience to give small business owners the tools they need to succeed.
I’ve spent more than a decade supporting women in business and technology through organizations like:
Giving back to my community is part of my identity — and a core value of my brand.
Working with me feels like having your own marketing partner — someone who listens, explains, strategizes, teaches, and genuinely cares about your business.
My clients describe me as:
No ego. No jargon. Just clarity + experience + results.
…then you’re absolutely in the right place.
